In Screaming Colors
February 13th: Last day of Carnival 2018, Laura is having a walk with friend at Venice. While admiring the masks and costumes that crowd the fields and the little streets, they exchange stories and descriptions on the costumes worn by young girls at Carnival, all hand-made by their mothers and grandmothers. “It is a pity that, now that I am an adult and I love fashion, my mother no longer even makes me a dress!” exclaims her friend. This affirmation buzzes Laura’s head all day until while she’s back on the train, she comes up with a sudden idea: to start a tailored atelier!
This is easier to say than made it because Laura does not even know how to attach a button and is still finishing her Literature exams at the Ca ‘Foscari University of Venice. A few months later, however, fate made her meet Giulia, a young dressmaker who decided to join this adventure; so, they begin to work together.
Over time, Laura and Giulia define better their aesthetics: internal finishes as cured as the external ones; simple models that wink at the past; bright colors and patterns with large backgrounds, just like stage costumes in the theater; clothes that can be used both for an important occasion and to go for a spritz in the square with friends.
What initially arose as a desire to make a creative and “glamorous” job soon turned into a personal journey of awareness: making beautiful clothes sewn in a workmanlike manner is not enough; the biggest challenge is educating the need to return to being willing to pay more and own less.
Determined by this conviction, in their atelier on the outsides of Padua, Laura and Giulia only manufacture limited and / or made-to-measure pieces on request, all rigorously created by hand from the pattern to the finished suit, using fabrics of great quality and beauty. Each creation is unique and in each detail tells a different story: that one of the mind who conceived it, the hands that cut and sewn it, as well as the woman who will wear it.
Picture by Giulia Capraro